City of Belleville to Launch Parks and Recreation Community Connection Campaign

The City of Belleville is excited to announce the launch of an active community connection campaign designed to highlight the essential role of parks and recreation in building healthy, connected and resilient communities. This initiative aligns with insights from Parks and Recreation Ontario’s (PRO) “Beyond the Boundaries” series, which underscores the untold value of parks and recreation infrastructure across Ontario.

The “Beyond the Boundaries” reports—Part I: Infrastructure for Community Wellness and Part II: Infrastructure for Community Resilience—demonstrate how recreation facilities, programs and outdoor spaces are more than leisure amenities; they are vital infrastructure that supports health, social equity, emergency preparedness and economic vitality.

Key Highlights of Belleville’s Campaign

• Health & Wellness Messaging: Promoting recreation as a solution to physical inactivity and mental health challenges.
• Equity & Inclusion: Showcasing accessible programs and initiatives that foster belonging to all residents.
• Community Resilience: Emphasizing the role of recreation facilities as emergency hubs and spaces for civic engagement.
• Engaging Content: A year-long calendar of social media campaigns, newsletters and community events designed to inspire participation and awareness.

Why It Matters
Recreation is proven to reduce healthcare costs, combat loneliness and strengthen community bonds. Belleville’s campaign will leverage storytelling, data-driven messaging and vibrant visuals to position recreation as vital infrastructure—not just a “nice to have.”

Learn More
Download the “Beyond the Boundaries” reports:

• Part I: Infrastructure for Community Wellness
  Beyond the Boundaries: The Untold Value of Parks and Recreation Infrastructure
• Part II: Infrastructure for Community Resilience
  Beyond the Boundaries: The Untold Value of Parks and Recreation Infrastructure Part II: Infrastructure for Community Resilience[kK1] [LK2] 

Looking Ahead
As Belleville continues to grow, recreation, culture, and parks will remain central to our identity and development. The City is committed to creating spaces and programs that inspire participation, nurture creativity and build stronger communities.

The upcoming campaign will be fully launched in January 2026. Stay tuned for details through December by following us on Facebook, X (Twitter) or visiting our website at Quinte Sports and Wellness Centre.

Your Community Belleville, Your Recreation!